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BUF
Joe Brady
Head Coach, Buffalo Bills
Head CoachCalling plays for BUF since 2023
Play-calling authority
95%
Promoted to head coach in January 2026 after two-plus years calling Bills plays as OC; remains architect and caller with total control. OC Pete Carmichael is explicitly a non-calling, game-plan-organization coordinator.
Tendencies
PaceSlow-deliberate: ~31.2 sec/play (28th) in 2025 with ~6% no-huddle; tempo saved for two-minute drills
Early downsRun-leaning: -3.5% PROE in 2025; the run game triggers the shot plays
Target treeVery flat: no 20%+ WR share in 2025; Shakir led with just 95 targets; DJ Moore traded in as the alpha
SlotSlot-friendly scheme — Shakir wins from the slot as Allen's high-efficiency safety valve
MotionLeague-leading ~80% shift/motion rate in 2025 (No. 1 per PFF)
Red zoneAllen is the goal-line hammer; Cook carries strong TD equity; Kincaid a favored in-between target
AlsoRPO uptick, heavier 12/13 personnel, gap runs, ~18% play-action; Cook won the 2025 rushing title
Who benefitsBell-cow Cook, slot Shakir, TE Kincaid, scheme-fit DJ Moore; Allen vultures goal-line TDs
Based on: 2025 Buffalo offense (3rd year calling; now HC)
Career
- Buffalo BillsHead Coach2026–Called playsPromoted in-house Jan 2026; the only internal candidate interviewed
- Buffalo BillsQB Coach → Offensive Coordinator2022–2025Called playsTook over play-calling as interim OC in Nov 2023; Allen's 2024 MVP season
- Carolina PanthersOffensive Coordinator2020–2021Called playsYoungest OC in the NFL at hire; fired mid-season 2021
- LSUPassing Game Coordinator2019Broyles Award; Joe Burrow's record-setting national-title offense
- New Orleans SaintsOffensive Assistant2017–2018Two formative years on Sean Payton's staff
Based on press coverage and public perception. Updated July 9, 2026.