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GB

Matt LaFleur

Head Coach, Green Bay Packers

Head Coach

Calling plays for GB since 2019

Play-calling authority

95%

Eighth season as architect and caller; he publicly rejected handing off duties during the 2025 slump and personally rebuilt the 2026 installs 'like it's Year 1 all over again.' OC Adam Stenavich does not call plays.

Tendencies

PaceSlow: ~27.5 sec/play situation-neutral (9th slowest), ~62 plays per game near the league low
Early downsRun-heavy: 25th in PROE (-4.4%), pass rate above expected in only 6 games in 2025
Target treeFamously spread — no 100-target WR; 2026 departures force consolidation toward Watson, Golden and Kraft
SlotJayden Reed's slot role shrank to ~18% targets-per-route late 2025, down from 25% in 2023
Motion~59% motion rate, top-5 territory; heavy jet and orbit window dressing
Red zoneJacobs is the goal-line hammer; Kraft the red-zone TE when healthy
AlsoWide zone plus bootleg play-action; installs stripped down and rebuilt 'like Year 1' for 2026, hinting more pass
Who benefitsTucker Kraft, whichever WR consolidates the air yards, Jacobs' TD floor

Based on: 2025 Green Bay offense (8th year calling); 2026 reinstall reported

Career

  1. Green Bay PackersHead Coach2019–
    Called playsThree straight 13-win seasons (2019-21)
  2. Tennessee TitansOffensive Coordinator2018
    Called playsFirst play-calling job
  3. Los Angeles RamsOffensive Coordinator2017
    Sean McVay called plays
  4. Atlanta FalconsQuarterbacks Coach2015–2016
    Matt Ryan's 2016 MVP / Super Bowl LI season
  5. Washington RedskinsQuarterbacks Coach2010–2013
    On Kyle Shanahan's offensive staff

Based on press coverage and public perception. Updated July 9, 2026.